effect when used as the main color of a room but go for softer shades. This application can be seen in The Hershey Company chocolate bars where the company strategically has light wrappers for white chocolate and brown wrappers for milk chocolate, making the product easily identifiable and understandable. "Surprisingly, little theoretical or empirical work has been conducted to date on color 's influence on psychological functioning, and the work that has been done has been driven mostly by practical concerns, not scientific rigor.". Colors have a symbolic meaning which is immediately recognized by our subconsciousness. Indigo links with and stimulates the brow chakra (third eye) and controls the pineal gland. Men and women also misperceive what colors the opposite gender views as fitting for them.
BMJ (Clinical research.). 19 Casinos take full advantage of this phenomenon by using color to get people to spend more time and hence more money in their casino. Aversion to orange: A person who has an aversion to orange may have suppressed sexual feelings or other difficulties with sensual enjoyment of life. Despite the general lack of research in this area, the concept of color psychology has become a hot topic in marketing, art, design, and other areas. The perception of a color causes evaluation automatically by the person perceiving. Melancholic (violet/magenta/red philosophers, pedants, rulers. Preference for black: Symbolizes seriousness, darkness, depression, death, mourning, mystery, secrecy, occultism, a standing apart from or revolting against triviality, provocation, underground, underworld, things that have to remain hidden, nothingness as the great source of all creation, the need to keep your energy with you. It loosens, opens up clogs, releases stiffness and constrictions. Orange shows new possibilities and other options in life. Yellow, healing properties: Yellow helps strengthen the nerves and the mind.